Agusto & Co, a leading research and credit rating agency, in its third edition of Consumer Banking Satisfaction Index report, has disclosed that Guaranty Trust Bank ranked highest in user experience.
This information is contained in the report which was made available by the rating agency on Monday 9th November 2020.
The statement which is in line with the findings of the report provided insights into improved customer experience in the banking industry.
The Consumer Banking Satisfaction Index dissects the level of customer satisfaction towards digital banking channels in Nigeria.
However, the objective of the Index was to create an independent appraisal of ease of using digital banking platforms by the Nigerian public, following an increased competition by banks on digital platforms, as well as, the growing quest for higher electronic banking income by Nigerian banks.
The index revealed customers’ preferences towards digital banking channels in some selected banks in Nigeria.
What you should know
In the 2019 edition of the Consumer Banking Satisfaction Index report, Zenith Bank emerged as the highest-ranked bank, with a score of 74.2.
In the third edition, Zenith Bank fell from highest ranked in 2019 to 4th place, according to the index this year, with a score of 70.9, owing to lower ratings in transaction success rates, troubleshooting & IT support.
What they are saying
Commenting on the report, Mrs. Mariam Dabiri, Senior Analyst, Financial Institutions Ratings, Agusto & Co said,
“The 2020 Consumer Digital Banking Satisfaction Survey targeted a focus group of respondents drawn from the formal and informal sectors of the economy. The coverage banks indicated in the survey are also top 10 commercial banks based on the value of total assets and contingents as of 31 December 2019.
“As a research and credit rating agency, we seek to provide banks with credible information on how best services can be improved upon for customers. We believe findings from this Index will provide good insights and suggestions to enhance customer experience.”
Finally, she called on the banks to make more investment in customer service and relationship management,
“Generally, we believe that there is a need for more dedicated investments in customer service and relationship management to support the growing traffic across digital banking channels,” she said.