Small businesses account for over 70% of the global economy. So for us, there could be no greater value than empowering small businesses and providing exciting lifestyle experiences for our customers.
This is why over the last decade we have sponsored a wide range of consumer-focused events, and in the last five years, created Free Business Platforms such as the GTBank Food and Drink Fair and the GTBank Fashion Weekend.
We believe that with people’s spending often limited to taking care of basic needs—what to eat and what to wear, atop them—if we focus on promoting enterprise in food and fashion, we would be propelling local entrepreneurs to dominate two critical sectors of our economy.
Since the inception of these events, they have become the premier meeting point in Africa, bringing together tens of thousands of people from across the continent and beyond to support and celebrate Nigeria’s vibrant and burgeoning small businesses. Over the last five years, the events have hosted more than 1,000,000 people, featured dozens of entrepreneurial masterclasses by international chefs and food business experts, and launched or propelled the businesses of hundreds of entrepreneurs.
We are proud of our work and achievements in helping small businesses thrive, but understand that more needs to be done. That’s why every day we challenge ourselves to provide the right answers to the existential and pertinent question: how do we do more to enrich the lives of our customers?
This is how we work with communities and organizations that share our values to impact lives, empower people and uplift those on the margins of our society.
The communities where we work are the reasons why we exist; Our role is to make them stronger.
We believe that quality education increases opportunities to access a better life.
We see in the Arts, the opportunity to inspire and empower members of our communities and to also foster cultural exchanges that break down societal barriers and build global relationships.